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Home Food

These 10 companies control everything you buy

25/01/2019
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behind the brands illusion of choiceOxfam 

Only 10 companies control almost every large food and beverage brand in the world. 

These companies — Nestlé, PepsiCo, Coca-Cola, Unilever, Danone, General Mills, Kellogg’s, Mars, Associated British Foods, and Mondelez — each employ thousands and make billions of dollars in revenue every year. 

In an effort to push these companies to make positive changes — and for customers to realize who controls the brands they’re buying — Oxfam created a mind-boggling infographic that shows how interconnected consumer brands really are. 

Here’s a further breakdown of the companies that own the brands and products we use every day:

Kellogg’s

Kellogg'sAP

2015 revenue: $13.5 billion 

Forget Froot Loops and Frosted Flakes — Kellogg’s also owns noncereal brands including Eggo, Pringles, and Cheez-It.

Associated British Foods

Associated British Foodsflickr/danielygo

2015 revenue: $16.6 billion 

This British company owns brands such as Dorset Cereals and Twinings tea, as well as the retailer Primark.

General Mills

General MillsFacebook/Häagen-Dazs

2015 revenue: $17.6 billion 

General Mills is best known for cereals like Cheerios and Chex, but it also owns brands like Yoplait, Hamburger Helper, Haagen-Dazs, and Betty Crocker.

Danone

DanoneJulia Calderone/Tech Insider

2015 revenue: $24.9 billion 

Best known for yogurts like Activa, Yocrunch, and Oikos, Danone also sells medical nutrition products and bottled water.

Mondelez

MondelezXinwei Zeng

2015 revenue: $29.6 billion 

This snack-centric company’s brands include Oreo, Trident gum, and Sour Patch Kids.

Mars

MarsDominic Rooney on Flickr

2015 revenue: $33 billion 

Mars is best known for its chocolate brands, such as M&M, but it also owns Uncle Ben’s rice, Starburst, and Orbit gum.

Coca-Cola

Coca-ColaDasani

2015 revenue: $44.3 billion 

Coca-Cola is moving beyond soda, with beverage brands including Dasani, Fuze, and Honest Tea.

Unilever

UnileverFlickr/kapowaz

2015 revenue: $59.1 billion 

Unilever’s diverse list of brands includes Axe body spray, Lipton tea, Magnum ice cream, and Hellmann’s mayonnaise.

PepsiCo

PepsiComrbriandesign/Flickr

2015 revenue: $63 billion 

In addition to Pepsi and other sodas, PepsiCo also owns brands such as Quaker Oatmeal, Cheetos, and Tropicana.

Nestlé

NestléErik Charlton/Flickr

2015 revenue: $87 billion 

Brands you may not have known that Nestlé owns include Gerber baby food, Perrier, DiGiorno, and Hot Pockets — plus, of course, candy brands including Butterfinger and KitKat.

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Tags: brandsbusinesscoca-colacompaniesDanonefoodGeneral MillsMarsnestleNewsPepsiCoUnilever
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