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Black Friday Is Expected To Be The UK’s first Ever Billion Pound Shopping Day.

#WeGotItCovered #BlackFriday #27thNov2015 #Sales

BlackFridayAsda

According to bbc.co.uk news on-line, This Friday is expected to be the UK’s first ever billion pound shopping day. Black Friday is fast becoming a day we love – and a day we hate. And we all expect to watch, with a kind of delighted outrage, dramatic footage of excessive spending and violent shopping habits.

It is not without humour. One tweet ran: “Make every day feel like Black Friday by knocking over your family as you run out of the house with the TV.”

But the day is fraught with conflicting emotions.

While one shopper tweets “Can’t wait for #BlackFriday”, another begs: “please don’t support any retail stores with black friday deals today. just stay home with your family or something”.

Even in the US, where it all started, there are doubts among those you would suppose have the most to gain.

Fortune magazine has called it in an article “The Most Rotten Part About Thanksgiving Day”, complaining that low paid employees don’t get a break and that stores see discounted sales concentrated on one day, and higher margin sales falling off for the next four weeks.

So the BBC canvassed a range of views on the shopping phenomenon that is Black Friday.

 

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Asdas Andy Clarkes  has talked of “Shopper fatigue” around flash sales

Asda has been the UK’s most high profile Black Friday dissident, due to what it calls “shopper fatigue setting in around flash sales on big-ticket, non-essential items at Christmas.”

The move is all the more unexpected since its parent company Walmart in the US is at the forefront of Black Friday discounting.

Asda President and CEO, Andy Clarke said: “The decision to step away from Black Friday is not about the event itself.

“This year customers have told us loud and clear that they don’t want to be held hostage to a day or two of sales. With an ever changing retail landscape, now more than ever we must listen carefully to exactly what our shoppers want and be primed and ready to act the minute their needs change.

“When it comes to putting customers first, Asda has always led the way, which is why we’re just as confident in our decision to step away from Black Friday as we were in introducing it to the UK.”

In the US one apparel company has turned its opposition to Black Friday into a marketing opportunity, actually closing its doors on Thanksgiving and Black Friday.

REI sells outdoor and recreational kit online and in 143 outlets and, appropriately, told its customers not to spend money, but to get outdoors.

It claims its #optoutside has been taken up enthusiastically. It estimates a million Americans have committed to “opt outside” activities on Black Friday.

Jerry Stritzke, CEO of REI tweeted; “The response has been humbling and inspiring”

He had given his management team the task of coming up with a novel marketing campaign nine months ago. He said: “They came back with this, and I have to admit, the idea was a bit shocking. But the more we thought about it, the more excited we got.

“I don’t expect to see a lot of retailers closing on Black Friday. The attention creates the platform to talk about the power of getting outside.”

“My three-year-old grandson is coming out [to Washington] for Thanksgiving, so we’re going to go out on the mountain and see if we can find a little bit of snow.”

Meanwhile many of the US National Parks are pushing what they call “Green Friday” to get people into the wilderness, with Olympic and Mount Rainier national parks offering free entrance passes for the day.

Link To Full Story: http://www.bbc.co.uk/news/business-34933486

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