Rapper and entrepreneur Birdman recently celebrated selling over half a billion records with Cash Money Records.
Yet he considers this feat as just a stepping stone to the next goal: selling 100 albums in 1 calendar year, according to MTV.
Birdman has 48 acts under his umbrella and wants to keep the records coming out.
“The goal is to keep developing and keep putting out, so to do that we have to keep buckling down, grindin’ hard and stayin’ focused. And that’s a big challenge, to put a hundred out,” Birdman said. “Everybody that’s doin’ this — outside of who we done rocked with — is really an enemy to me. So if you ain’t on the team, I’m after your head. If you’re doin’ what we’re doin’. We wanna do the most numbers every year, each year, the most digital numbers. That’s what we ’bout, if you doin’ this music and you ain’t rockin’ with us, you’re on the menu so that’s just what it is.”
Still, the 100-album marking seems lofty considering that the label only released five LPs in 2012.