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+ Free Alerts has revealed its intention to shift focus towards delivering free games through Prime Gaming, which made way for changes like eliminating “just over” 180 jobs and shutting down the Crown Channel and Game Growth initiatives.
What Happened: According to a message sent by Amazon Games vice president Christoph Hartmann to staff members, following the “initial restructuring in April,” the company has chosen to direct resources into areas with the “highest potential” to advance the business, as The Verge reported, citing the memo.
As a result of this motivation, Crown Channel and Game Growth have closed.
For those who don’t know, Crown Channel was a streaming program available on Amazon’s Twitch platform. It looked like an old-fashioned television network. In the meantime, a platform called Game Growth assisted game makers in selling their creations.
Hartman added in the same memo that “free games every month” are what customers want most. “We are refining our Prime benefit to increase our focus there,” as a result.
These adjustments weren’t free, though. In the memo, Hartman said, “With these changes in our business approach come changes to our resourcing, resulting in the elimination of just over 180 roles.”
The email also made clear that Amazon is concentrating on future endeavors like the video games “Tomb Raider” and “The Lord of the Rings,” as well as the publishing releases of “Throne and Liberty” and “Blue Protocol.”
The Reason It Matters: Earlier in the year, in April, Amazon let go of 100 workers from its video gaming section. “Our resources will be aligned to support our focus on content,” Hartman declared at the time.
It was revealed in January of this year that Amazon has begun implementing its intentions to fire over 18,000 workers due to slowing growth in online sales and the potential for a recession.
Price Action: Based on data from Benzinga Pro, Amazon shares finished 0.68% lower at $142.59 on Monday. However, after hours, they were trading 0.11% higher.